Kendra Scott opens at Beechwood

Kendra Scott has opened its doors at Beechwood Shopping Center, with a grand opening celebration set for May 1st. The arrival of the Austin-based jewelry and lifestyle brand is a reflection of what this center is increasingly becoming: a place where the shops, restaurants, and spaces people actually want are all in one walkable destination. With the Paseo redevelopment now complete, transforming the heart of the center into an open, pedestrian-friendly corridor, Kendra Scott takes its place alongside Lululemon, Sephora, REI, Crumbl Cookies, and a dining lineup that continues to grow, as part of a tenant mix that came together by design. The goal has always been to build something Athens residents can genuinely anchor their week around, and Kendra Scott fits that intention well. The brand’s emphasis on in-store events and community giveback programs aligns with the kind of environment Beechwood is working to foster. With several more announcements on the horizon, this is a good moment to start paying closer attention to what’s coming next at Beechwood.