Skip to main content

First Watch Opens at Beechwood Shopping Center in Athens, GA: A New Daytime Dining Destination

Athens, GA—Known for its vibrant food scene and Southern hospitality, Athens has added another gem to its culinary crown. First Watch, the popular daytime dining chain, has officially opened its doors at the Beechwood Shopping Center, bringing its signature breakfast, brunch, and lunch experience to the Classic City.

A Perfect Fit for Beechwood

The Beechwood Shopping Center, a beloved retail hub nestled along Alps Road, has long been a go-to destination for locals. With a blend of shops, restaurants, and entertainment, Beechwood offers the kind of lively atmosphere that complements First Watch’s commitment to community-focused dining.

What to Expect: Fresh Ingredients and Seasonal Specials

First Watch is celebrated for its health-conscious menu, focusing on fresh, locally-sourced ingredients. The menu offers a wide variety of dishes, from indulgent classics like lemon ricotta pancakes to health-forward options like avocado toast and chia seed puddings. Fans of First Watch also look forward to the seasonal specials that rotate throughout the year, keeping things fresh and exciting.

A few standout dishes to try include:

  • Million Dollar Bacon: Thick-cut, smoked bacon with brown sugar, cayenne, and maple syrup
  • Farm Stand Breakfast Tacos: Filled with scrambled eggs, avocado, and housemade pico de gallo
  • Elevated Egg Sandwich: Fried egg, bacon, Gruyère cheese, and lemon-dressed arugula on a brioche bun

And of course, you can’t leave without trying their fresh-pressed juices like the “Morning Meditation,” a vibrant blend of orange, lemon, turmeric, and beet.

A Brunch Spot for Every Occasion

Whether you’re fueling up for a day at the University of Georgia or meeting friends for a leisurely brunch, First Watch offers a laid-back environment perfect for any occasion. With both indoor and outdoor seating, the new Beechwood location invites diners to unwind and enjoy their meal in a bright, comfortable setting.

This location also makes it easy for families and groups to gather, thanks to its proximity to other popular destinations around town. The fast-casual feel of First Watch ensures that whether you have a few minutes or a few hours, you can get a great meal without feeling rushed.

Visit First Watch Today

If you’re ready to savor some sunny-side-up goodness, First Watch at Beechwood Shopping Center is open daily from 7 AM to 2:30 PM. Whether you’re an early riser or a brunch enthusiast, this new spot is set to be your go-to for quality daytime dining.

Location:
Beechwood Shopping Center
140 Alps Road, Athens, GA